Spring, 2025
As a part of a school project I designed a new brand idenity for WinCo Foods, an employee owned grocery store chain, complete with a style guide that one could use to further devlop the brand without losing style.
Winter, 2024
As a part of a school project I created a deck of playing cards.
Integrating the history of playing cards and the esoteric culture of tarot which constitutes a cousin of the “traditional” french deck we use today, I designed a set of playing cards which combines the readability of modern cards and the playful, rich scenes and expression of their fortune telling siblings.
Winter, 2024
As a part of a school project I created a brand idenity whole cloth for a woman owned, cruelty free cosmetics company.
Working from interviews and statements from the creator I generated dozens of concept sketches which became vector graphics for everything from logos to supporting graphics. I then laid them out creating print ready production versions, and lastly made mock ups using 3D modeling.
All of the materials on this website are the intellectual property of Gerard Earl Balsley IV and as such are protected materials under the copyright laws of the United States of America.